Hoglund Advertising & Analytics

A Marketing Company for Law Firms

Hoglund Advertising and Analytics

FREE ANALYSIS! (888) 389-1764

picture of man in suit pointing at google search

Local Services Ads

An Attorney-Owned Ad Firm

Local Service Ads Example

Pick Your Practice Areas

  • Auto Accidents
  • Personal Injury
  • Social Security Disability
  • Bankruptcy
  • Family Law
  • Criminal Defence
  • DUI / DWI
  • Workers Compensation
  • Probate
  • Trust & Estates
  • Immigration

Boost Your Number Of New Clients With Local Service Ads

  • Local Service Ads are the newest rollout by Google to give the local consumer the most valuable and relevant information about your business
  • Based on the locations you choose to target, your ad will appear for location-specific search, taking preference over PPC ads
  • This ad comes complete with a landing page with all relevant information to incite a call, as well as a quality guarantee from Google. This is all while still on Google’s platform, so avoid any lead drop-off.
  • As a Google Premier Partner, Hoglund Advertising & Analytics has been perfecting our Local Service Ad generation long before it was widely available. We recommend adding Local Service Ads to any Google Ad strategy

The Hoglund Analytics Advantage

Google Partner Badge

Obtaining the “Google Screened” Green Checkmark is easier than ever with our dedicated team at Google fast-tracking your through the process

We utilize our already robust call tracking program to ensure you’re only being charged for calls that are worth your time

We are an attorney-owned agency with 30 years of legal marketing experience so you can rest assure you are in good hands.

With just a little information, our experts will build a fully-optimized Local Service Ads landing page for you, presenting your firm in the absolute best light for potential clients

phone example of local service ad

How Local Service Ads Differ from Pay Per Click


Local Service Ads are ranked differently than Pay Per Click ads on Google. They use five general characteristics to determine a top result:


Proximity to the Search


Responsiveness to Customers


Business Hours
(Relative to Time of Search)


Number and Quality of Reviews


Any Serious or Repeated Complaints

A business must be “Google Screened”

A shortcut for consumers to show that your business is viable. This includes a variety of background checks of the business as well as a minimum 3-star rating from Google reviewed

google screened example

Pricing is based on “Pay Per Lead” versus
“Pay Per Click”.

This means that you only pay when a potential client gets in contact with you; moreover, the call must last at least 2 minutes for you to be charged.

Frustrated working through the LSA Process on your own?

We can help

Our expertise and insight from Google will assure your local service ads are perfected and optimized to grow your firm.