We Practice What We Preach
I founded my law firm in 1990, shortly after graduating from law school. Now, Hoglund Law has approximately 38 attorneys and 200 staff members that support our Social Security Disability and consumer bankruptcy practices in five Midwestern states. Our annual marketing budget typically exceeds $3,500,000 and over 90% of that budget goes to digital pay-per-click (PPC) advertising.
The growth and success of our law firm in the past decade is directly attributable to our strong digital marketing platform. About 16 years ago, I recognized the declining market for print advertising and the exponential growth of online advertising. Failure to build an online presence would have resulted in significant market share loss for my law firm. I contracted with many different digital marketing firms without seeing any fact-based results on my ad spend—the only transparent element of our relationships was my monthly cost of advertising.
I knew a better approach was possible and decided to bring my law firm’s digital advertising in house. As founder and CEO of Hoglund Advertising & Analytics, I’ve since developed transparent and accountable processes that revolve around metrics like appointments set and clients retained. I’ve used these digital marketing processes to grow my law firm and many others throughout the nation.